This is a guest post by Jon Randles, co-founder of Mosh, a team of social media experts who work with companies to transform their social media marketing. You can catch one of their workshops at practical workshops.
OK. So you’re up to speed and you’re using Facebook to attract building customers. You’ve got some likes and you’re getting visits, but it’s not working as well as you would like it to work. Let me tell you that you’re not alone. We see many builders using Facebook to attract customers (and that’s a great idea), but they’re not necessarily being successful.
In this post I will outline how you can post on Facebook to ensure you get better exposure.
1. Think of the user experience
You need to interact with your visitor. Treat them as if they were a member of your team. Break down the walls between you and them. You can do this by giving your page a human voice. It is important to know your voice and whom your fans will relate to. Find a voice and a tone that truly represents your company. Usually to do this well you should have just one person being the main poster to the page. This maintains continuity. And please use correct spelng spelling!
2. Don’t be afraid of negative comments
At the end of the day, a negative comment is just another opportunity to turn a complainer into a loyal fan. And you do this in exactly the same way as you would face to face – give them great service. So be polite. The problem is that on the web people can regret what they have written. So, make sure that you take a deep breath before handling any complaints. Be even more polite that you would on the phone. Written text can be misunderstood. And remember, no swearing at your customers!
3. Ask Questions
Don’t simply view Facebook as a means of one way broadcasting. Encourage interaction by asking questions, particularly Yes/No ones, since these are quick and easy for your reader to answer. You can make room for your fans to respond with simple questions that touch the emotions. E.g. Not “How’s your day going?” but “Pizza or burgers?” or “Bricks or weatherboards?” Just make sure that you are relevant for your fan base. Then, treat responses as you would an email or a phone call – Follow it up!
So when posting to Facebook keep your content personal, positive and relevant.
So are you using Facebook?
I’d love to hear of your stories and experiences
Post your comments below