What are you looking for when you hire a builder? Skill? Presentation? Cheapest? Anyone?
Finding skilled labour has become a competitive activity with more companies needing more builders. So you really need to figure out how to get the best results from your recruitment.
How can you do that?
In this blog I’m going to show you how you can attract skilled builders to your company for less money and hold on to the skilled builders you already have. Sound good?
It’s all about your EVP rating or Employee Value Proposition Rating. This simply means the power of your company to attract, motivate and retain the most valuable assets you have…your builders.
Every company has an EVP regardless of whether or not they know what it is. Having an unattractive one is bad, but not even understanding it can be a costly mistake! For example, what does a reputation for paying staff late say?
A Strong EVP rating leads to three benefits:
- Improved attractiveness
- Greater employee commitment
- Compensation Savings that reduce the size of the remuneration package needed to make your company attractive
So what do you need to do?
1. Find out what your current builders say about your building company
Do you know why they stay and why they quit? If not, use an exit interview and ask questions to find out reasons for leaving? This will help you understand how you can better look after your skilled builders so you hold on to them.
2. Know what your building company stands for
When you have a clear description of what makes your company attractive you can begin to convince skilled builders that they should work for you and not somewhere else.
For example, a building company I know stands for Building:
Building Homes; Building People; Building Lives.
A strong EVP also builds and reinforces the public image of your company. It builds the perception in the community that people are motivated and proud to work for you. Has to be good!
3. Clearly promote the benefits you include
In a recent survey we conducted through Harvard Business Review, we found that people want personal development and growth as much as they want remuneration and benefits. This proves that money doesn’t necessarily buy job satisfaction. People are interested in a range of other factors that can out weigh higher wages. What attracts one person to your company may not attract another. So make a list of all the things you offer and market these. No doubt one of them will catch the eye of a skilled builder.
Some of these benefits might include work-life balance, career opportunities, organisation stability, job interest alignment (if someone is interested in sales then they will want opportunity in this area), respect, recognition, development opportunities, location, challenging work, remuneration.
So, to summarise, if you want to attract more skilled builders without paying loads you need an attractive EVP. When you do, you’ll have builders lining up to work for you.
So what does your EVP say about you? Time to be honest, why not comment below.