By Graeme OwenRemember the scene from Minority Report, where Tom Cruise enters a shopping mall and is spoken to by advertising billboards? Identity recognition devices scan the retina of approaching people and access databases full of their preferences. The billboards then address passers-by with advertising messages specifically tailored to their needs and wants.
Why am I relaying this scene? For decades now, marketers have successfully utilised the power of targeted and direct … read on.
By Graeme OwenThis series of videos is specifically for guys starting out in business and need to crack that first million. There's heaps to get right in a building business and it's impossible to master everything all at once. So rather than getting stressed out about what you can't do... get fired up about what you can do. Here's three things to make really important in your business right at… read on.
By Graeme OwenThis series of videos is specifically for guys starting out in a building business who need to crack that first million in revenue. Employing builders is essential to grow your construction business, but if you don't do it right there can be fish-hooks. Here’s three things you must do when enlarging your team. 1. Make sure your team know what you want Don’t assume that new employees will do things… read on.
The secret to getting your bank on your side? Two tips builders will want to know to help their cash-flow.
By Graeme OwenBuilder. Are you short on cash-flow in your building business? Finding it hard to get an overdraft for that construction job? Adapting to a growing economy is exciting but raises a new set of financial risks. More jobs mean larger accounts, bigger bills and more financial exposure. Managing cash-flow is one of the key issues and many builders are looking to banks to help them make the most of good… read on.
By Graeme OwenComment: What have you tried to break through your first million?… read on.
By Graeme OwenBuilders. Do you want to add ‘multi’ before your million-dollar building business? It takes more than simply winning new contracts – you need to update and reshape your business model, if you want to take it to the next level and grow your building business. The first step many builders take after establishing themselves is to grow their building business into a million-dollar company that employs five to eight builders.… read on.
By Graeme OwenAre you ready to take your building business to the next level? Contact Graeme… read on.
By Graeme OwenHow would you feel getting an email like the following: You have provided such outstanding, detailed, up front and specific service exactly tailored to our needs and budget. We really appreciate it and pretty much find it impossible not to choose your company as a result. This was an exact copy of an email received by a builder I worked with. His business grew from nothing to in excess of… read on.
By Graeme OwenAn important key to developing a great sales strength in your company is a documented sales process. Now I know you may think, “Hey…this is way over the top,” but would you start building a new house without at least having concept plans? What do I mean by a documented sales process? (more…)… read on.