Turn Your Guarantee into A Competitive Weapon
How to Turn Your Guarantee into A Competitive Weapon
One of the reasons people don’t buy from you is the perceived risk they believe they are taking in choosing you as a builder. These risks include:
Making the wrong decision
Losing money
Not receiving what they paid for
Not being satisfied and then not being able to recoup their investment.
There are a number of risks that people must hurdle over to sign up with you as their builder. One strategy to overcome these risks is to offer a rock solid guarantee that will make their purchase risk free, or at least decrease the risk as much as possible.
A strong guarantee makes it less threatening for your customers to consider your offer. You lower the barriers that prevent people from doing business with you. You give them a compelling reason to buy today without the fear of looking bad tomorrow.
By removing the risk to buyers through guarantees, your building business will stand out. You’ll make it easy and fun for people to buy from you.
Of course, delivering any product or service is not risk free, but by stating and trumpeting your guarantee it will decrease the risk in your customers mind and increase their trust and willingness to choose you!
Go for it!
Graeme Owen - The Builders Business Coach
P.S. Whenever you’re ready….here are 4 ways I can help you grow your building business:
1. Grab a copy of my free book
It’s a road map of a successful 15 minute sales call that’s guaranteed to increase your conversion rate. Download Here
2. Join Trade Mates and connect with builders who are scaling too.
It's our new Facebook community where smart builders learn to get more income, time and freedom. View our free business resources for builders. Ask questions of like minded business owners and business coaches. Give your knowledge and expertise to help others. Join TradeMates
3. Join My New Group
I’m starting a new group called “OnRamp” to kick start sales and marketing in your business. If this sounds like you, message me with the words, “OnRamp”, and I’ll get you all the information.
4. Join Loft Members
If you’d like help to get off the tools, make more money and get your life back...just message me at graeme@thesuccessfulbuilder.com and put “LOFT MEMBERS” in the subject...tell me a little about your business and I’ll get you all the details.