Are You Irresistible To Your Clients? How to get more construction leads
[dropcap]H[/dropcap]ow would you feel getting an email like the following:
You have provided such outstanding, detailed, up front and specific service exactly tailored to our needs and budget. We really appreciate it and pretty much find it impossible not to choose your company as a result.
This was an exact copy of an email received by a builder I worked with. His business grew from nothing to in excess of $1 million returning great profit, in less than one year.His secret? Four simple things...here they are.
Visited every call
He used the small jobs to practice for the hot ones
He stuck to his sales process AND
He listened to their wants and aspirations
Advertised to their specific needs. These were:
The needs he had identified while listening. He simply reflected them back in advertising
And it connected
Guaranteed against frustrations
The frustrating things that his customers thought builders might do (or not do) he guaranteed against
Asked for referrals
During the sales process
Before he had started building
After completion of the build
Four simple things...but irresistible to clients.
Graeme
P.S. Whenever you’re ready….here are 4 ways I can help you grow your building business:
1. Grab a copy of my free book
It’s a road map of a successful 15 minute sales call that’s guaranteed to increase your conversion rate. http://thesuccessfulbuilder.com/book-15-min-sales-call/
2. Join Trade Mates and connect with builders who are scaling too.
It's our new Facebook community where smart builders learn to get more income, time and freedom. View our free business resources for builders. Ask questions of like minded business owners and business coaches. Give your knowledge and expertise to help others. - https://www.facebook.com/groups/TradeMates/
3. Join My New Group
I’m starting a new group called “OnRamp” to kick start sales and marketing in your business. If this sounds like you, message me with the words, “OnRamp”, and I’ll get you all the information.
4. Join Loft Members
If you’d like help to get off the tools, make more money and get your life back...just message me at graeme@thesuccessfulbuilder.com and put “LOFT MEMBERS” in the subject...tell me a little about your business and I’ll get you all the details.